“I asked an indifferent copywriter what books he had read about advertising. He told me that he had not read any, he preferred to rely on his own intuition. ‘Suppose’, I asked, ‘your gall-bladder has to be removed this evening. Will you choose a surgeon who has read some books on anatomy and knows where to find your gall-bladder, or a surgeon who relies on his intuition? Why should our clients be expected to bet millions of dollars on your intuition?”
-David Ogilvy (1983), Ogilvy on Advertising.
Executive Learning Programmes
Strategic Thinking & Building Long Term Plans
Marketing & Business Strategy for SME Owners
Professional Marketing for Non MBAs
Strategic Brand Management
Adopting Product Management Approach
Low Cost Brand Building
How to conduct market research?
Become Informed Users of Market Research
One day workshops
SWAGYAN : Workshop on ‘How should organisations identify Strengths, Weakness & Avenues for Improvement?’
Branch Level Strategic Management for Banks
Developing Actionable Mission & Vision
Product Positioning – The Key for Success
Product Design that sells itself
What & where to communicate to attract customers?
Systematic Approach to Marketing & Sales Performance Review
How to identify& evaluate new business opportunities?
Creating Industry Profiles using Secondary Research
Designing questionnaires & other research instruments
How to measure market size?
How to analyse market research data?