If you are a Start Up or an existing enterprise exploring new businesses / products, we can help you with our proprietary ‘Need – Proposition – Market – Strategy’ framework to systematically answer following questions.
Should we enter proposed business? What is the current & projected size of market?
Who are likely to be early adopter customers? What can be conscious & unconscious purchase triggers? In the eyes of customers, who are our direct & indirect customers? How can we get an edge over competitors?
From marketing point of view, what resources & capabilities do we need?
Which is appropriate market segment for us? How should we position our product & brand?
How should we design the product that will appeal to market? What should be its composition, size, shape, look, feel etc? What variants / SKUs should we offer?
What should be our launch strategy?
How should we design packaging that will appeal to market? What should be its size, shape, look, colour etc?
What should be our brand name, tagline & logo? What should our brand stand for? How do we build brand in a cost effective manner?
What should be our pricing strategy? Should we push sales through schemes or pull the customers through effective communication?
How do we convince customers to buy our products? What should we say in our advertisements, publicity & sales talk? How do we do it in a cost effective manner?