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Scientific Approach to Marketing for Growth Ambitions (SAMAGRA)

Marketing & Brand Consulting

“It’s time to start an evidence-based movement in the ranks of managers. Admittedly, in some ways, the challenge is greater here than in medicine. The evidence is weaker; almost anyone can (and often does) claim to be a management expert; and a bewildering array of sources…are used to generate management advice.”

– Jeffrey Pfeffer & Robert I. Sutton (2006), ‘Hard Facts: Dangerous Half Truths & Complete Non Sense – Profiting From Evidence – Based Management’ Harvard   Business Review Press, page 5.

Our Model

Consulting1

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Start Ups or Existing Enterprises exploring new businesses / products, please CLICK HERE

If you are a Start Up or an existing enterprise exploring new businesses / products, we can help you with our proprietary ‘Need – Proposition – Market – Strategy’ framework to systematically answer following questions.

Should we enter proposed business? What is the current & projected size of market?
Who are likely to be early adopter customers? What can be conscious & unconscious purchase triggers? In the eyes of customers, who are our direct & indirect customers? How can we get an edge over competitors?
From marketing point of view, what resources & capabilities do we need?
Which is appropriate market segment for us? How should we position our product & brand?
How should we design the product that will appeal to market? What should be its composition, size, shape, look, feel etc? What variants / SKUs should we offer?
What should be our launch strategy?
How should we design packaging that will appeal to market? What should be its size, shape, look, colour etc?
What should be our brand name, tagline & logo? What should our brand stand for? How do we build brand in a cost effective manner?
What should be our pricing strategy? Should we push sales through schemes or pull the customers through effective communication?
How do we convince customers to buy our products? What should we say in our advertisements, publicity & sales talk? How do we do it in a cost effective manner?

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Established Enterprises looking for growth or turnaround, please CLICK HERE.

If you are an established enterprise looking for growth or turnaround, we can help to search answers to following questions in a scientific manner.

  • How can we grow our sales / market share / profits in existing business?
  • What is the systematic way to check whether our marketing & sales performance is satisfactory? How & what information should we regularly collect?
  • Why our profits are down? How can we revive sales & profit from our existing business?
  • Should we enter a new business?
  • Are there any new products – market opportunities in our existing business? Which opportunities should we tap? How?
  • How do we plan our annual & long term marketing strategy?
  • What is the size of market? Is this growing or stagnating? How should we set targets?
  • Who are our customers? What are their likes & dislikes? How they decide to buy our or competitors’ products? Do they decide consciously or unconsciously?
  • How do we know whether our customers are happy & will they continue with us?
  • From marketing point of view, which of our resources & capabilities can give us an edge over competitors? Are we able to encash these? Which new resources & capabilities do we need?
  • How government policies are likely to affect our sales? How the changes happening in society affect our business?
  • In the eyes of customers, who are our direct & indirect customers? How can we get an edge over competitors?
  • Which is appropriate market segment for us? How should we position our product & brand?
  • How should we design the product that will appeal to market? What should be its composition, size, shape, look, feel etc? What variants / SKUs should we offer?
  • How & when should we launch a new product?
  • How should we design packaging that will appeal to market? What should be its size, shape, look, colour etc?
  • What should be our brand name, tagline & logo? What should our brand stand for? Should we extend our existing brand? How do we build brand in a cost effective manner?
  • What should be our pricing strategy? Should we push sales through schemes or pull the customers through effective communication?
  • How do we convince customers to buy our products? What should we say in our advertisements, publicity & sales talk? How do we do it in a cost effective manner?

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