Profile of Founder Director
Having worked on more than 40 consulting assignments in market research & strategy and with a rich experience of educating practicing managers & MBAs for more than two decades,Dr Vasant V. Bang has set up DELTA M Management R&D Lab. He has been an adviser to several small and medium enterprises in the areas of strategic planning, brand building & market research. He played key role in strategic planning & brand building of “Rasoi Magic” brand before its acquisition by Orkla, a Norwegian MNC. He is also associated as a Faculty with Delhi based Samatvam Academy which offers Executive Education programmes to several MNCs & reputed Indian companies. Most recently he was a resource person in South West Asia Leadership Programme 2014 for Mitsubishi Corporation, the Japanese conglomerate. Dr Bang’s Ph.D in Marketing Strategy is based on study of top MNCs and Indian companies in Automobile, Consumer Electronics, Water Purifiers, Mobile Services & FMCG sectors.
List of organisations Dr Bang has been associated as an adviser:
Arch Market Research
Flash Publicity Pvt Ltd
Knowledge Horizon E Learning Pvt Ltd (2008, 2010)
Omni Bridge Systems Pvt Ltd
PKM Foods Pvt Ltd
Pravin Masale (1998-2000)
Precision Engineers (2008)
Rasoi Magic Foods India Pvt Ltd (2008-11)
Stepon Engineers Pvt Ltd
Universal Spices Pvt Ltd (2001-08)
World Foods Pvt Ltd
Type of Marketing & Strategy Assignments Worked On
Developing Mission, Vision & Strategic Plan, Evaluation of New Business Ideas & Models
Marketing Strategy Formulation; Competitive Strategy, Sales Growth Strategies; Product Mix Decision
Sales Reporting Systems; Marketing Input – Output Analysis; Annual, Quarterly & Monthly Performance Analysis
Introduction of Product Management Systems, Preparing brief for new product design by R&D; Target Market Selection; Preparing Packaging Design Brief
Brand Concept, Identity & Positioning Decisions; Brand Name, Logo, Tagline; Brand Building Plan; Brand Extension Decision
Advertising Brief Design, Marketing Communication Plan, Selection of Customer Touch Points, etc.
Product Range for which Market Research &/or Strategy assignments have been carried out
Computer Peripherals, Web Enabled ERP, E – Learning Tool, Private LPG, LPG based Lights, Edible Oil, Gram Flour, Single Ingredient & Blended Spices, Ready to Cook Spice Mixes, Ready to Cook Rice Mixes, Organic Food, Chyavanprash, Hair Oil, Electronic Bell, Mobile Software etc.
Issues dealt with in Market Research assignments
Concept Testing; Understanding Product Usage Context & Consumer Behaviour for Product Designing, Segmentation & Target Market Choice, Advertising & Communication; Study of Consumer Perceptions for Positioning Decisions, Study of Brand Name Associations, Advertising Effectiveness Study, Market Potential Measurement, Customer & Retail Channel Satisfaction Surveys, Price Sensitivity, etc.
Market Research Techniques Used
Focus Group Discussions
Questionnaire based Surveys
Educational & Research Background
BE (Production) with merit rank in Amravati University
MBA with second position in Amravati University
Ph.D from Birla Institute of Technology & Science (BITS), Pilani
Published research papers on marketing in reputed international & national journals such as:
-Academy of Marketing Science Review, USA
-Journal of Strategic Marketing, UK
-NMIMS Review, India
-Indian Journal of Marketing
Published Newspaper articles in
-The Economic Times
-The Financial Express
-The Times of India
-The Indian Express.
Recognised as a Ph.D research guide in marketing.
Worked in organizations such as Bajaj Auto, NarseeMonjee Institute of Management Studies (NMIMS), KIIT University, and various institutes affiliated to University of Pune.